Saturday, March 22, 2008

"Design for Impact"

Today I picked up an awesome book from Logos. Entitled "Design for Impact", it is a visual history of the airline safety card. It tracks the progression of safety cards, from the incredibly verbose to the purely visual over the past 50 years. The vast majority of the book is simply pictures of the cards, however the included commentary is well done.

I get a kick out of the earlier cards, which depict people having a good time in life rafts and while exiting over the wing. It's a good contrast to the very sterile images used today. The blurbs on the aircraft and airlines are enlightening, and help add some context to the cards. While it is not a must have book for every collection, fans of aviation may get a kick out of it.

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